Job Description

Position - Head of Marketing 

Location - Colombo 

Job Profile - 

• Planning and mapping marketing strategy for the brand in alignment with company's business and financial objectives,to maintain the position of the market leader in fashion retail.

• Developing and deploying effective marketing campaigns across digital and traditional communication platforms.

• Driving the brand digital and social media portfolio: Creating continuous engagement with customers via social media to maintain the brands to of mind recall.Continuous need creation via relatable and engaging content.

• Driving incremental sales via strategic tactical campaigns in alignment with buying and finance departments.

• Growing employer's private brand portfolio in terms of revenue and customer share.

• Drafting and maintaining the company's marketing budget in line with the company's sales projections.

• Continuous assessment of marketing ROI through cohesive progress reports.

• Heading and driving the marketing team towards achieving company's short-term and long-term goals with necessary guidance.Project-wise resource allocation.

• Being the organization's agent towards external parties such as media,stakeholders and potential client and building strategic partnerships.

• Steering and providing leadership to a dynamic young team toward achieving the marketing objectives of the business.

Requirements - 

• Proven track record of at least 05 years in a similar capacity preferably in the fashion or lifestyle industry.

• Execellent leadership and organization skills.

• Analytical and creative thinking.

• Sound communication,interpersonal,and networking skills.

• Be up to speed with current fashion trends,digital innovations and best practices.

• Bsc/BA in business administration,marketing and communications or relevant field.

• MBA / professional qualifications such as CIM or CIMA.

Please send your CVs - 

0778617456 (WhatsApp)

hr2@lakmiro.com

jobs@lakmiro.com